Touchdown Manitoba's mission is to promote the goodwill and hospitality of Winnipeg and Manitoba, and to maintain a grassroots representation for our city and province every year at the Grey Cup. Everyone involved with Touchdown Manitoba is a fan of Canadian football and the CFL.

Touchdown Manitoba was founded as a direct result of the wildly successful 1991 Grey Cup Festival in Winnipeg, with the intention of bringing the spirit of that memorable week to many future Grey Cups. We do this by hosting "Touchdown Manitoba", a traditional Winnipeg social held annually in the Grey Cup host city.

Touchdown Manitoba is a perennial favorite event on the Grey Cup festivities calendar, and is one of the "don't miss" parties at every Grey Cup.